Even though this form of marketing touches fewer consumers per dollar spent than traditional advertising media (such as print, radio, and television) the consumer’s perception of a brand, product, service, or company, is often more profoundly affected by a live person-to-person experience. The influence of this type of marketing campaign on consumer’s purchasing habits tends to be more enduring as well. Promotional models often interact with many people per unit time so as to maximize quantitative influence on consumer demand.
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